case study

Logo Design & Branding

Branding | Graphic Design

E

Salon Brand

Sole Salon

Objective

Sole Salon wanted a branding package for a small business startup. They were renovating a building and needed a logo that would work on everything from signage and advertising to clothing and marketing materials.

Our Solution

We work with our clients to understand the personality and culture of their business in order to design a brand that fits. For Sole Salon we created a color palette, flexible logo designs and graphic elements that can be used consistently across all forms of media and merchandise.

Distribution

Sole Salon was ready to open its doors with branding for its building signage, salon menus, social media graphics, and a new website.

Projects

E

Our Approach to brand development

Crafting a brand to match the unique personality of a business requires focusing in on what the business is all about. Adjectives like “funky”, “natural”, “modern” or “chic” are helpful in affirming the goals that the logo and brand should accomplish.

i

Multiple Formats

Service menus needed to be created for different uses within the salon. Some would be used as signage, reminding guests what massage options are available, others were fully comprehensive and listed every available service, and others still were fitted to a tri-fold brochure so they could be printed cheaply, allowing guests the option to take the menu home. Creating designs that were flexible allowed us to efficiently redistribute the service information depending on how the menu would be used.