case study

New Business Branding

Branding | Graphic Design | Packaging


Jewelry Brand

Julie on the Rocks


Julie wanted to start selling her handmade Petoskey stone and Leland blue jewelry online. We stepped in to brand her business and design some packaging.

Our Solution

We worked with Julie to choose a business name that reflected her personality and products. We drew inspiration from the beach for the color palette and imagery.  Just as her jewelry is made by hand, the logo is hand-drawn.


You can find Julie on the Rocks jewelry for sale on her Etsy store and Facebook, and at the occasional craft show.


Brand Development | Logo Design | Graphic Design | Collateral | Product Packaging


“I never could have launched my Etsy store without Visitors Media. Their attention to detail is phenomenal. With their help, I was able to carve out a space for my business online and build an identity that distinguished my brand from the rest.”

Julie Gorter

Owner, Julie on the Rocks

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