case study

Salon Website


Salon Website

Sole Salon


Sole Salon is a full-service Aveda salon in Beulah, Michigan. They asked us to create a simple website after we had developed their brand and logo. The site would serve as an online brochure, and incorporate their booking engine, Vagaro.

Our Solution

We designed and built a WordPress website that establishes Sole Salon as a modern, chic salon and allows guests to book appointments online. We utilized their color palette and built additional brand assets specifically for the web.

Website Features

Website Design & Development

Integrate booking engine

Responsive content

Brand Consistency

Web Hosting


Sole Salon website homepage

Our Approach to building a website

Information on any website should be organized in a way that makes it incredibly easy and intuitive to find. Creating a hierarchy, especially on a website like this, where there are relatively few pages to navigate through, becomes the main goal. Information is grouped together and sorted into blocks, separated by graphic brand elements or photos when necessary to break up large amounts of text and keep guests scrolling. 

Book Appointments Online

Integration with Varago allows website guests to book service appointments without even having to call Sole Salon. 

Ready to build a new website?