Sole Salon is a full-service Aveda salon in Beulah, Michigan. They asked us to create a simple website after we had developed their brand and logo. The site would serve as an online brochure, and incorporate their booking engine, Vagaro.
We designed and built a WordPress website that establishes Sole Salon as a modern, chic salon and allows guests to book appointments online. We utilized their color palette and built additional brand assets specifically for the web.
Our Approach to building a website
Information on any website should be organized in a way that makes it incredibly easy and intuitive to find. Creating a hierarchy, especially on a website like this, where there are relatively few pages to navigate through, becomes the main goal. Information is grouped together and sorted into blocks, separated by graphic brand elements or photos when necessary to break up large amounts of text and keep guests scrolling.