by Brandy Wheeler | Jan 24, 2013 | Marketing, Social Media
Who Comes to Mind? Your customers are making buying decisions every day based on one factor: who comes to mind. Whether they’re choosing a restaurant for date night, planning a wedding, birthday shopping or looking for entertainment when the rambunctious cousins...
by Brandy Wheeler | Sep 7, 2012 | Marketing, Social Media
What do you do with a negative review? Let’s face it, no one likes to be criticized, especially in public. If you’re a small business owner you feel a biting sting when a negative review pops up on social media or online search sites like TripAdvisor or...
by Brandy Wheeler | May 9, 2012 | Marketing, Promotions, Social Media
What is Social Media? Social Media is the new media. What once was obtained from books, newspapers and magazines over the course of weeks or months, can now be read and shared online in a matter of seconds. Perhaps we should call it Fast Media. But I like the term...
by Brandy Wheeler | Dec 7, 2011 | Branding, Marketing, Social Media
Do you have a small business? Have you thought about expanding your social media brand on Twitter, but you could use a few tips to get started? As a small business owner I’ve come to appreciate the power of Twitter as a form of marketing. But more importantly,...
by Brandy Wheeler | Feb 1, 2011 | Marketing
QR codes are becoming a key feature in marketing campaigns from big cities to small towns. If you’re not familiar with these puzzling codes, I’m here to bring you up to speed. What is a QR code? QR stands for Quick Response. A QR code is basically a modern...
by Brandy Wheeler | May 20, 2010 | Marketing
How to Use Customer Concerns to Build Your Business: The Art of the Testimonial A few weeks ago I read a great article by Sean D’Sousa which distilled the process of collecting testimonials into 6 simple steps. That’s when I discovered the critical mistake...
