Recommended Reading: Media Magnetism

by | Jul 12, 2012

Media Magnetism bookI’ve been keeping a little secret under my hat, shhhh, don’t tell anyone but I’m a writer. Well, too late now.

The cat’s out of the bag and wreaking havoc on the print world as my first written contribution to a published work is on Media Magnetism: How to Attract the Favorable Publicity You Want and Deserve edited by Christina Hamlett hit the shelves in July and I just received my signed copy this week. While I’d love for you to pop open a new window and hit Add to Cart just because my name is in the table of contents, that’s not the reason I’d recommend this book.

The truth is after reading the accomplishments of the more than two dozen authors who contributed their tips, tricks and funny stories to this book I’m definitely the rookie on this bench. But for me, and for you, that’s a good thing. We get to benefit from the vast experience of others and I’m learning as much as you. Because Media Magnetism is filled with fantastic DIY tips for anyone in business or caught in the public eye.

You’ll learn how to:

  • Make influential connections
  • Become sound-bite savvy
  • Work with photographers and videographers
  • Manage a cost-effective campaign
  • Improve your TV, radio, and phone interview skills

And for my part I’ve contributed suggestions for improving your DIY ad design skills, using Twitter wisely and I snuck in some of my favorite online design resources.

In addition to the print edition of Media Magnetism, the editor has created a great website for expanding your knowledge and putting you in contact with the amazing and accomplished authors in the book. You can submit questions to the Answer Bag and read guest posts from the industry professionals on topics covered in the book and beyond.

It’s fascinating to meet and network with this diverse crowd of PR pros. The collaborators hail from across the U.S., brought together by editor Christina Hamlett to help you, the reader, improve your DIY business skills. I’m enjoying reading through my copy and taking notes on ways to communicate more successfully by email, what not to wear on TV, and how to improve my press kit. There are also some, “I can’t believe anyone would do that,” stories that will leave you laughing at your desk.

I have a rule against writing in books. But I may have to make an exception or keep a notebook with my copy because there are just too many good tips in here that I’m going to want to remember. I hope you find the same result.

The retail price of the book is $14.95 and is currently available on Amazon, Barnes & Noble and Powells.

1 Comment

  1. Thanks, Brandy – you rock!

About the Author

Brandy Wheeler

Brandy Wheeler is the Creative Director and right-brained partner at Visitors Media. She’s a pysanky-making figure skater with a knack for finding Petoskey stones at the beach. Armed with an Albion College degree in visual art and 25 years of experience in graphic design and marketing she loves to share her expertise in writing. You can also find her on-camera as the founder and voice of the Traverse Traveler brand.

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