Project Description

This image takes you behind the design of the Traverse Traveler app. This is the Sharpie sketch phase for redesigning app icons to appear on Traverse Traveler, a hyper-local travel app featuring restaurants, attractions and activities in the Traverse City, Michigan region.

Custom home screen icons in bright colors are the hallmark of the Traverse Traveler app design. When it came time to update the look for iOS7, Traverse Traveler wanted to freshen up the icons as well. Despite the high-tech end result, Traverse Traveler’s icons begin with a trusty Sharpie marker and a lot of white paper. The best looks for each category were converted into full color digital icons to be used on the home screen interface.